Privacy Policy

1. Introduction

Welcome to Explore Your Style ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This policy describes our data practices in clear, simple language.

2. Information We Collect

Personal Information

We may collect the following personal information when you:

• Create an account (name, email address, username)
• Update your profile (profile picture, bio, style preferences)
• Contact us (name, email, message content)
• Subscribe to our newsletter (email address)
• Participate in surveys or promotions

Content and Activity Data

• Style boards you create and share
• Photos and descriptions you upload
• Comments, likes, and interactions with other users
• Search history and browsing behavior on our platform
• Shopping preferences and affiliate link clicks

Technical Information

• IP address and device information
• Browser type and version
• Operating system and device type
• Cookies and similar tracking technologies
• Pages visited and time spent on our site

3. How We Use Your Information

We use the information we collect to:

Provide and Improve Our Services

• Create and manage your account
• Display your style boards and content
• Enable social features (likes, comments, follows)
• Personalize your experience and recommendations
• Improve our platform's functionality and user experience

Communication

• Send you account-related notifications
• Respond to your inquiries and support requests
• Send newsletter and promotional content (with your consent)
• Notify you about platform updates and new features

Analytics and Business Operations

• Analyze usage patterns and trends
• Monitor and prevent fraud and abuse
• Track affiliate marketing performance
• Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

With Your Consent

• When you choose to make your style boards public
• When you share content on social media
• When you participate in collaborative features

Service Providers

• Cloud hosting and storage providers
• Email service providers
• Analytics and tracking services
• Payment processors (for premium features)
• Customer support tools

Affiliate Partners

When you click on affiliate links, we may share aggregated, non-personal information with our retail partners to track commission earnings. We do not share your personal information with these partners.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our platform:

Types of Cookies We Use

• Essential Cookies: Required for basic site functionality
• Performance Cookies: Help us analyze site usage and performance
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Track affiliate link clicks and marketing campaigns

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of our platform.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Secure hosting infrastructure
• Employee training on data protection

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your data using industry best practices.

7. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Portability

• Request a copy of your personal information
• Export your style boards and content
• Access your account settings and preferences

Correction and Updates

• Update your profile information
• Correct inaccurate personal data
• Modify your privacy preferences

Deletion and Opt-out

• Delete your account and associated data
• Remove specific content or style boards
• Unsubscribe from marketing communications
• Opt out of certain data processing activities

To exercise these rights, please contact us using the information provided in the Contact section below.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:

• Account Information: Until you delete your account
• Content and Style Boards: Until you remove them or delete your account
• Analytics Data: Aggregated data may be retained indefinitely
• Legal Requirements: As required by applicable laws

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy and applicable laws.

10. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. Third-Party Links

Our platform contains links to third-party websites and services, including affiliate retail partners. This privacy policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Displaying a prominent notice on our platform

Your continued use of our service after any changes indicates your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Jurisdiction-Specific Rights

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to request information about how we collect and use your personal information.

European Union Residents (GDPR)

If you are in the European Union, you have rights under the General Data Protection Regulation, including the right to data portability, the right to be forgotten, and the right to lodge a complaint with a supervisory authority.